Digital Media Signage or D.M.S. has been in the rest of India, especially metros and major cities for over a decade. It is now an accepted and routine medium for consumer products advertising. However, Goa has not seen a major presence due to the very small size of the market and the geographical constraints.
What's possible today through D.M.S. is so vastly different, so incredibly useful, so much more powerful. To call it "signage" is really rather misleading. It's kind of like calling that device in your pocket or purse a "phone." D.M.S. is a unique medium. It's not the web, it's not TV, it's not print.
D.M.S. can save lots of money that is otherwise spent on printing signage like posters, flyers and inserts. Getting them printed, put-up, pasted, etc. and then restarting again for new signs when it's time for a change. These activities run up big bills in terms of printing, logistics, distribution, posting and removing signage. Things need not be static.
D.M.S. content is also entertaining and not just advertising. People have a reason to look at the screen.
Many advertisers can't afford national or even state level network TV time. Also traditional television advertisers are frustrated with increasing costs to reach an ever more fragmented audience. D.M.S. network can provide them an effective and inexpensive medium.
SALEAPP's Digital Media Signage form of advertising
At SALEAPP, advertising being our business we can help. After obtaining a proper brief and understanding of the products or services wish to be displayed, our professional team will create the content you desire and then display them on our D.M.S. screens in our partnered stores/locations.
We currently have D.M.S. screens that are strategically positioned for maximum visibility and viewing lengths of HD (High Definition) content in the following locations:
- Dona Paula
- St. Inez
As can be seen the idea is a win-win situation for everybody involved. All that remains is to start advertising now. You are just a phone call away from utilising the advantages of Digital Media Signage to improve the performance and profitability of your product or service.